Every lead caught. Every job finished.
I went through all 32 brand boards in their portfolio. The look varies, but the method is consistent.
Exposure is four pills. Monty is two slashes. Buddzee is circles. The mark is built from one or two primitives you could describe over the phone.
Monty's slashes are an M, Point's flag is a P, Paradigm's loop is a P. The initial is there if you look, so it never feels like a random icon.
Exposure's pills turn into photo crops. Ovia's line wraps people and posters. One shape carries the whole brand.
Each brand commits to a single saturated hue against near-black or white: cobalt for Point, red for Visunect and Quint.
Nothing is shown on a white page alone. You see the mark on an app icon, a billboard, a badge and a UI, so it already feels like a real company.
One of their recent clients is Ovia, a marketing company with a lime ring-shaped "o" on black. It sounds a lot like OVIOS, so this direction deliberately avoids a ring O, lime and a black-and-lime palette.
The mark is two strokes and a circle. It's simple enough to draw in the air, and each reading says something true about OVIOS.
Marketing brings them in, sales catches them, nothing falls through. The V is the funnel and the dot is the lead.
The same shape is a person cheering, like the old \o/ emoticon. The end result of the platform is a happy customer and a finished job.
It's the v and the dot of the i from ovios, lifted straight out of the wordmark. Mark and name are made of the same parts.
The mark and the wordmark share one rule: round-ended strokes of one weight and perfect circles. The wordmark is drawn, not typed. Its two o's are true circles, its v uses the same 31° angle as the mark, and the dot on the i is the customer, in coral.
Most sales and CRM software is blue. OVIOS keeps a cool, trustworthy base and owns signal coral as its single accent. Coral marks the moment that matters: the lead, the win, the finished job.
Mock-ups only. The names and figures are illustrative.
Four identical quarters turning around a square hole: sales, marketing, customers and fulfilment, each pushing the next. Strong for an "all in one" story, but less personal than Caught.
Two halves of an O passed across a gap, forming an S. The handoff from the team that sells to the team that delivers. Calmer and more corporate.